Finally, you can have

a copywriter with sales & marketing experience

and expertise on your team.  


                  If you want your copy to:

•  Drive sales

   •  Increase business

      •  Build loyal repeat customers

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Doug Johnson's

Horse Sense Consulting


Common Sense Business Solutions

"Flaming enthusiasm,

backed up by horse sense

and persistence, is the quality that most frequently makes for success."


- Dale Carnegie

Marketing Expertise to Grow Your Business

then we need to talk.

Business copywriting services including:  

  • Case Studies

  • White Papers

  • Sell Sheets

  • Special Reports

  • Emails

  • Newsletters

  • Articles

  • Brochures

  • Ghostwriting of books, blogs, etc.

  • Custom Projects

  • And more


Nothing is more powerful in helping to grow your business than professionally written copy.  When copy draws the reader in and persuades them, that's the best of the art of marketing.  As the award-winning author of the #1 sales book who has personally set national sales records for companies over and over again, I know just how to do it.  


The art of persuasion is what drives buying decisions.  And even if you're not writing a piece to close a sale, every bit of copy you use should support that goal by leading customers further down the path to a buying decision.  


Sales is the most important part of your business because if people aren't buying what you have to offer, you won't be in business for long.  Your copy should always be leading the customer to the goal of making a decision by drawing them in and persuading them that you have the best answers to their needs.


I'm not just a writer, but I have personally succeeded in sales, owned and managed successful businesses, and been professionally trained to write copy for businesses.  My background and experience allows me to understand what it takes to achieve your goals better than most copywriters.  The next time you need a marketing piece, let's talk about what I can do to help you achieve your goals.


Consulting Services:


Even though I've moved the focus on my business mostly to copywriting, I still periodically take on select consulting projects.  The consulting services I offer include:


Marketing & Sales - Nothing is more important to a business than selling.  If no one is buying what you have to offer, you won't be in business very long.  I am uniquely qualified to help businesses achieve greater success and marketing & sales are at the center of those solutions.


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Leadership Training - Leadership is one of the most misunderstood areas in business.  I can provide seminars and workshops, as well as ongoing work directly with your company, to achieve the optimum performance from your people.


Public Speaking - Whether you need a speaker for a conference, a leader for a seminar or workshop, or someone to deliver solid content that attendees take home with them and use in their careers, I'd like to help you.

Organizational Development - I look for better ways for companies to do things.  Simply put, I help you make your business more efficient to cut costs, improve customer satisfaction, and build loyal repeat customers.  I help improve efficiencies by finding where employees and departments are working at cross purposes to each other.  The goal is to eliminate problems that are reducing effectiveness.

Copyright © Doug Johnson 2018. All rights reserved.